Advertising Information

7 Essential Elements for Profit-Pulling Ads


Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.

Sex in Advertising: Does it Sell?


We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?

The Shrinking Ad Dollar


CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers


It is getting harder daily to generate traffic.

Advertising Costs Getting Too High?


Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.

The SKINNY on Newspaper Advertising


The SKINNY on Newspapers

50 Surefire Business Card Tips


Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:

10 Ways to Advertise Your Business For Free!


At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.

Adding Art to Business Spaces


Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Larger collections may focus on education programs for the employees of the company and partnerships with area museums or art spaces.

How To Create A Better Brochure


Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you?re serious about your business.

Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader?s curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader?s call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader?s mind and walk right in.

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale


How many times has this happened to you?

How to Write Great Headlines


According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!

How To Write Super-Effective Ads and Sales Letters!


"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.

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