Advertising Information

Small Cards, Big Ideas: Alternative Uses for Business Cards


Aggressive business card marketing isn't about handing your business cards out to everyone you see.

Why Would Anyone Want Your Business Card?


Do you remember how proud you were the first time you saw your name in print?

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!


John Wanamaker, a 19th century entrepreneur, once famously made the statement, ?I know that half of my advertising is wasted, I just don?t know which half.? Fortunately for today?s marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements.

The Seven Second Race: How to Draw Attention Your Ad


You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. How do you make your ad the one that stands out? After all, consumers receive thousands of marketing messages everyday. What makes what you're offering so special?

Organizing Business Cards for Effective Contact Management


Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards


Sorry, I Don't Seem to Have a Business Card With Me...

Magnetic Business Cards: Make Your Marketing Message Stick


What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?

Double Your Sales Potential With Double-sided Business Cards


Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

Avoid Being Vague


We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard, we need our marketing messages to be clear and concise.

How To Create Instantly Compelling Ads Every Time


Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!

Secrets of Getting Free Advertising


The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.

Trade Writing - For Cash!


Often considered as ?plain Jane?s? of the print world, trade magazines prove that there is more to a market than just a pretty face.

2005 Super Bowl Ads... Winners and Losers


Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type. The Bandwagon team won.

3 Elements To A Deal-Sealing Classified Ad


Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives? More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad.

The Future of Voiceovers: Hold Your Tongue...Possibly Forever


"Do we need to cast a voice-over talent for this project?"

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