Advertising Information

Reach vs. Frequency: Touch 100 Once or 25 Four Times?


Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.

Marketing Messages with Add Zest & Appeal


Boring is one thing you can?t afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.

How to Write B2B Ads That Catch Customers


Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.

How Can All the Radio Stations Be #1?


Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don?t know who to believe? Most of them probably are #1 so believe it or not, they aren?t lying to you. The question is, ?What are they #1 in and is it a group of ears you want to reach??

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production


Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.

Placemat Ad Advertising


Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.

The Ultimate, ?Must-Have? Home-Based Business for YOU


The Ultimate, ?Must-Have? Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age Individual

8 Low Cost Ways To Advertise, Promote and Market Your Business


We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home.

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy


Response rates to Yellow Page advertising are declining

What Does Your Business Card Say?


Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

What Does the Back of Your Business Card Say?


Business cards with nothing on the back are wasted opportunities to sell.

Cross Cultural Advertising


"Culture is a like dropping an Alka-seltzer into a glass ? you don?t see it, but somehow it does something," Hans Magnus Enzensberger.

Why I Like The Ads I Hate!


It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it?

What To Do With Your Business Cards


Without a plan to distribute your cards, there's no need to print them in the first place.

Whats On Your Business Card?


A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.

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