Advertising Information

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn?t that just grab you by the eyeballs and make you stop dead in your tracks? I mean it?s a little harsh ? grammatically speaking ? but holy smokes, it does it have ?stopping power?...

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year... Ouch!

Why Your Ads Aren?t Working


The president of a manufacturing company recently asked me, ?Why isn?t my advertising working?? Have you ever been asked this question? Have you ever asked it yourself?

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. At that time, with my agency being in its infancy stage, we were taking in any client we could, which is why I was seated across from the ?Redneck Crazy Man? as I liked to refer to him. He owned a string of low end rental car shops and his only redeeming quality was that he was a quick pay.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you're selling. They are usually 3 or 4 panel affairs, printed on glossy paper, and featuring nice graphics or photographs. Think of company brochures as a resume for your business...Thus they are part of your "collateral" package.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many ?truths? about advertising. The question I have for you today is this ? ?Is the only bad advertising, no advertising??

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, ?Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.?

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.'

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. But they are worthless if the original image is of low resolution. We define resolution using pixels. A pixel is commonly thought of as the smallest individual unit of an image (tiny dots if you will). If the pixel content is low, the image will look fuzzy. Anyone that has blown up a picture in a popular program like Adobe Photoshop has experienced the pixilation of an image. The most common way to express the resolution of an image is via two integers: the first is the number of pixel columns or width and the second is the number of pixel rows or height. Another common way to express resolution is by giving the total number of pixels in the image (usually expressed as megapixels). It is determined by simply multiplying the pixel columns by the pixel rows.

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