Advertising Information

Advertising Inserts


One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thousand if the newspaper prints them. The newspaper rarely prints flyers in house, although some do. They contract it out because their printing presses are all computerized and specialized for that industry only. Large newspapers such as The Los Angeles Times have really neat programs whereby they will mail a flyer to every residence, which doesn?t take the paper. Christmas time is a bad time to do inserts because it gets lost in all the shuffle of 20 other color catalogs of every retailer under the sun.

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business


If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your newspaper print ads, radio and cable advertising. Here are some of the places you should try to place your company?s Public Relations for possible feature stories, ads or announcements:

Information To Include On Your Business Card


The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:

Top Design and Marketing Tips from a Branding Expert


This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:

Advertising In The Local Press


There are three main reasons why I would hesitate when deciding to advertise in the local press:

How to Advertise with Flyers


When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Flyers are simply full page ads that are distributed directly to your potential customers. There are several ways in which they can be distributed.

10 Tips For Writing A Profit Producing Ad


1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.

Harness the Power of Direct Marketing - More Small Business Power Tools


One of the most powerful tools available to small businesses is direct mail. By this I don?t mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.

Radio Advertising - Is it for Your Business? - More Small Business Power Tools


If you?re a typical small business, you?ve probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services. She or he will also probably stress how inexpensive radio advertising is vs. TV or even newspaper ads.

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools


If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number. You should also include your web address as most of today's consumers expect you to have one.

Forgot The Ad Budget? Dont Panic!


Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,?Grand Opening!?. And now he stands behind the counter, waiting for customers to come flocking in. And he stands there. And he stands there. And he stands there.

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract


Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it?s not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.S. born Latinos.

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers


In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page


Many people online are not using one of the best advertising methods around. I?m talking about offline print advertising. I?ve been using it since 1998, and I have a secret to share with you. Over 60% of my online business comes from offline print advertising. I know that 60% sounds very high, but it?s because I use offline print advertising as my main advertising method.

How To Make Your Yellow Page Ads Work


I hear it often, ?advertising in the Yellow Pages directory doesn?t work!? I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims?

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