Advertising Information

What Makes A Winning Online Ad?


Most people who have been involved with sales & marketing for any length of time have heard the axiom, ?Sell them what they want. Then sell them what they need?. But what does it mean? It sounds a little odd doesn?t it?

Advertising 101


Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it's no surprise that people have such extreme views about it.

Good Design Makes Good Sense


Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.

The Importance of Your Business Card


What are you trying to say with you business card?

Advertising Your Holistic Business


The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.

Non-profit Coupon Books and Coupon Mailers for Small Businesses


Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service. Of course, the answer top these groups should be a high-energy YES! They will then make a discount booklet for their members with your company listed, this is excellent and promotes good will for your business.

The Forgotten Advertising Tip


I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.

Creativity and Getting Outside of the Box


Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down. Or better yet flip it over onto it's backside. Let it know who's boss. If your first idea is terrible, write it down anyway. If the next one is silly, redundant or stupid, write it down. Who knows, it may end up being a comedy direction and that first terrible line may end up being the punch line. You never know. You are jumping off a precipice into the unknown world of creativity and you need to be a leaf at the mercy of the wind or you will come crashing down with your fears in a ball flames every time.

Humor in Advertising


Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and customer. The balance between funny and obnoxious can often be delicate; and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.

Successful Print Advertising Designs


Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I?m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

7 Questions to Ask Before You Advertise


Most business owners and managers keep a fairly close eye on their marketing budgets.

5 Reasons Why Headlines Are Crucial To Your Website?s Success


Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn?t capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.

Understanding The Basics Of Advertising


I get the L.A. Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them.

Can I Write and Print My Own Business Brochures and Business Cards?


If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.

Tips On Writing a Successful Ad


When knowledge is based on truth it is powerful!

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