Advertising Information

Dont Put All Your Eggs in The Same Basket


Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.

Getting the Most Out of Your Networking Group


Here is my personal list of things to do at your networking group:

Improve Your Promotional Flyers And Improve Sales


Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your advertising flyer - and your marketing in general - will be stronger for it.

13 Facts About Newspaper Advertising


Advertising in the paper works for many people in business. The astute merchant understands the newspaper?s weaknesses and works to avoid them whenever possible.

Cable Ads 5 Bucks!


Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks.

Do Your Radio Ads Work?


Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy.

16 Ways to Make Your Business Cards Unforgettable


Every time you hear someone say ?May I have one of your business cards?" you should get excited. I know I do. That?s because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right.

Offline Advertising Tips


Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.

Tips for Using Paid Advertising


Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". This article is especially important for direct sales reps and those with company websites that need to make themselves "stand out" among hundreds of others that are selling similar products.

Get Free Radio Advertisement


Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine...absolutely free access to millions of listeners of offline and online radio!

Free Publicity With Dogs, Cats, and Rats


Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He also dressed them up with animal "shirts" that had his web site address printed all over them.

Giorgio Armani: A Persuasive Campaign


Lets examine the use of Giorgio Armani Company?s advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image. I have chosen Giorgio Armani Parfum (cologne), Armani Exchange (A|X), Emporio Armani(Dreamers), and Giorgio Armani Occhiali (glasses) to be the focus for the general image campaign of the Giorgio Armani Company.

Mortgage Marketing - Broadcast Advertising vs Direct Advertising


Do you know how to design and deploy a marketing campaign?

How To Track Your Advertising Like A Hawk


Tired of pouring endless money into advertising? Do you wonder which ads are ?REALLY? working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it?s that simple!

Top Jingle Companies: What to Look For, What to Expect


The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible. You don't need to be a musician to know what you like.

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