|Breast Cancer Information|
Vinyl Banners for the Right Occasion
The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one description of one type of banner from a leading manufacturer's website: http://www.averygraphics.com/pls/avery/avery_ext_util.display?p_name=JUPITER_13_OZ_BANNER.PDF It is not surprising that consumers get overwhelmed (sign makers too).
I will try to keep things simple and cut to the chase. The consumer needs to weigh price versus use. For example, if you are looking for an indoor banner, keep the weight to 10 oz. I also recommend hems (sewing the banner so it will be reinforced) and grommets (metal rings placed about every two feet on the banner ? usually only on the top and bottom) to make sure the banner is supported sufficiently when hung. But there are caveats. I know some business men and women that use their company trade show banner over and over again as needed. In this case, a 10 oz banner will not be able to handle the continuous wear and tear resulting from rolling it up, packing, etc. I strongly recommend a 13 oz banner for these situations.
Outdoor banners must contend with the elements. Not only does this include storms but also the everyday pounding from the sun and wind. Different parts of the country have different variations in the elements which must be considered. The sign industry was booming here in Florida after the 2004 hurricane season. The only common sense thing to do when a hurricane is approaching is to take your outdoor banner down! Make contingency plans to be able to take your banner down quickly and easily when any major storm is approaching (I suggest twine on the four corners or rope on the top and bottom so the sign can be untied quickly).
For most purposes, a 13 oz banner will do fine for outdoor use, but make sure it has hems (double hem) and grommets. If it is digitally printed, you may want to have the sign laminated. If cheap inks are used, their life expectancy will be diminished substantially. Make sure your sign company uses top quality UV inks. You can generally expect 2 to 3 years from digitally printed signs without lamination and an additional 2 to 3 years with lamination. The sun is the enemy here and inks will eventually fade. Lamination helps protect the fading.
If you are in a traditionally windy area (e.g., Chicago or the northwest) or you have an exceptionally large banner (greater than 10 sq. ft.) you have to consider wind vents (flaps) or mesh (tiny holes in the vinyl). I once refused to sell a 3' x 20' street banner to a customer who insisted on buying the sign without wind vents, because I knew it would not handle even brisk breezes.
Finally, it seems that many sign companies will do a double sided banner on any material. But this is not fair to the consumer. Only 16 oz banner material is thick enough (and opaque enough) to prevent the sun from shining through it. If the sun shines through a banner, the other side can be seen and the banner message is lost in the sun. I can't tell you how many banners I have seen where the sun shines through them. Most consumers don't understand and go for the lower price. I refuse to print a double sided outdoor banner on anything but 16 oz and above and your sign company should too.
Written by: Tony Nagy
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages.
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time".
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home.
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"
10 Simple Techniques To Make Your Ad Get Powerful Attention
1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.
Unlock The Power Of Online Groups
Yahoo Groups: I see countless marketers on shoestring budges turn to traffic exchanges for free traffic. If they would spend the time creating online groups rather than clicking for traffic they would see much more quality traffic. By no means am I saying throw in the towel on traffic exchanges as I use a number of them.
Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons. Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul. The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building. Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins. So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
Imaging Isnt Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising dollars? The answer: They're doing it the wrong way!
Bad Seduction - Advertising Techniques That Dont Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion process.
Is Your Advertising... Sexy?
Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digital printers cost a few thousands dollars?good offset printing presses may cost a few million dollars.
Understanding The Basics Of Advertising
I get the L.A. Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them.
Electronic Display Signs
Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations.
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers are tying themselves into unnecessary knots in an attempt to reach audiences which they believe are becoming increasingly indifferent to their blandishments.
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,
Why Would Anyone Want Your Business Card?
Do you remember how proud you were the first time you saw your name in print?
|home | site map|
|Copyright © 2005 Bisey.net|