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How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year... Ouch!
We all know that in order to succeed in business, we all have to do a lot of advertising right!... However why are we spending so much on advertising? "Could it be because others are doing the work for us?" I have a clear answer to the question, read on...
So why are we spending so much on advertising? After all we are in the 21st century and we need all the advertising that we can get to compete with our relentless competitors. But the reason why were're spending so much is because others are doing all the work for us and this means they can charge us as high as they feel...
Many of us are also always trying to compete with the large companies who are spending thousands and thousands of dollars on advertising. Small business need to stop doing this. Consider yourself, as a small business, luckier than the large businesses, because you don't have to worry about losing money when you do Advertising...
Why because the only advertising you should be doing is low cost advertising like Ezine Advertising, low cost opt-in email advertising, low cost pay per click search engines and low cost classified advertising. My favorite would have to be a Solo Ad in an Ezine or Online Newsletter, it has always given me excellent (ROI)Return On Investment.
Don't try to compete with the large companies with the fancy graphics and expensive advertising. Let them spend all they want in expensive advertising, many of them don't realize that it's extremely risky or if they do know that it's risky, they simply don't care.
Take Television Advertising and Banner Advertising for instance... Many companies have spend millions of dollars on it, sometimes it works and sometimes it doesn't and many have failed.
Now don't get me wrong you can still make profits from other people handling your advertising, but please understand that if others are doing the work for you all the time, you wouldn't be taking full advantage of the Internet's Technology. Understand that you too have the same potential as others. So these are what you need to do that will be totally Critical to Your Success and save you from spending too much on advertising...
- Generate tons of Traffic (visitors) to your Business!
- Put together a Powerful Presentation for your visitors!
- Learn How to Advertise for FREE!
I really want to introduce you to some powerful FREE Tools that will let you do all 3 and also allow you to have the same potential that others large companies have when it comes to Advertising and Marketing. Please do not be afraid to "educate yourself" about how to use free tools and resources to generate massive traffic to your web site and still compete with the large companies, small businesses are rising at the speed of light. This is your turn to get the "free knowledge" you need to compete.
I'm not saying that you should stop spending money on Advertising, if your advertising is making you money today... continue doing what you're doing, just use the free resources as a Powerful Supplement to your business for FREE Advertising!... Even if you have to use Bulk Opt-in Email Advertising. You should take advantage of any Email Marketing software that does that...
Copyright © 2005 by Koffi Amouzouvi
Koffi Amouzouvi is the "author" of a FREE Newsletter called "Specialized Info Newsletter" to help customers use the Most Powerful Marketing Software in 2005. http://www.gemini3style.com
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard, we need our marketing messages to be clear and concise.
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:
How Do People Know Youre in Business?
One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK?
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.
Media Savvy ? Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of leader is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their community or organisation's image, reputation and identity.
Your Eye Catching Publicity Flyer
Your website is done, your business cards have been delivered, and your brochure has received accolades. In the promoting department you have everything you need, right? Well, there is one item you lack and by having this item in your arsenal it can be a dealmaker for you.
Classified Ads That Get Results
Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results.
Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!
Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. This two-part article will take those discussions a few steps further. First, we'll look at a scenario that is likely to be common by 2010 when the heretofore separate worlds of TV advertising, search marketing, behavioral targeting and inventory yield management blend together. If you buy some of this scenario, it's interesting to look at the implications for ad agencies. In part two, I'll speculate on the likelihood of Google being the biggest "ad agency" in world. If you look through the prism I lay out, it will cause you to think differently about where the industry is headed whether or not you agree with some of the specifics.
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers
In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating:
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at your networking group:
Using Flyers to Advertise Your Online Business
Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.
Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring you customers.
Five Characteristics of Highly Successful Advertising
Have you ever spent a small fortune on advertising that generated disappointment rather than sales?
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