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Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. Cable companies are great companies to secure fleet wash contracts with. They also have other things that can be advantageous to you such as:
Community Bulletin Boards
Very Targeted Audiences
Employees To Wash Cars For
Satellite Antennas To Wash
Large Customer Base
Fleets of Trucks
Local cable stations are always looking for news. They try to get a jump on the morning newspapers. You may as well be part of local news since you are definitely part of the community. If you know of an event you will be participating in, alert the cable company and allow them to interview you when they arrive. You can introduce them to the director or main organizer. They will also want to interview you because you have been helpful and because they have limited time and limited battery power in their portable equipment. They must get back to the editing room.
Each story will be between two to eight minute segments on the evening news. If the average story is five minutes and the local evening news is from eight to nine and from ten to eleven, then each one-hour show needs thirty minutes of airtime; that is six stories (five minutes each). The rest is commercials. Most local news reporters don't make much money. Instead they use their job as a steppingstone to make it as the next Dan Rather or Connie Chung. Lots of people want their job and they continually have to prove themselves. So be patient. Sometimes they are late and they frequently make mistakes. These reporters need to get the story straight the first time. It saves on editing time and they are always behind deadline and low on batteries.
Whenever you are interviewed, always try to be wearing a company shirt or flex for the camera (just kidding). However, it is very important to have the mobile detailing rig in the background. Think about how you can combine customer synergies with free publicity and advertising in your business.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
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Give Us The Bottom Line!
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The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of leader is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their community or organisation's image, reputation and identity.
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This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that misconception. Not only did I miss the opportunity, but when it did arise, I looked like an amateur. Here's what happen on one of those occasions.
What Do Your Ads Say?
Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.
Advertising Copy: What?s Really Important?
You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won't even read every one of those well chosen words. Is your genius lost on them?
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this ? "Is the only bad advertising, no advertising?"
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The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age Individual
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them.
How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.
Creating a Winning Logo
Creating a logo to get you noticed.
How To Make Your Resource Box Sell
Ezine Articles - they're everywhere!
Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department, and slow are retunring proofs. The result is an ad with errors, not approved by the cusotmer.
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities. These impressive electronic signs towering over the streets displays graphic and video to broadcast important information or to advertise themselves.
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