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Advertising Your Holistic Business
The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.
What all successful companies know is that advertising it a process. It's been stated in marketing files for over 50 years that potential clients, unless they are in need of your services when they initially see your ad, take 5-7 repetitions to recall who you are. What does that mean? Well, if you are only advertising in one source, it could mean you are wasting your time and money.
What's the best way to begin an advertising campaign when the goal is visibility? Find sources that attract your target market AND that you can afford over the longer term (1-3 years) for ongoing products/services and find targets with high repetition for shorter term (1+ months) for events and shorter-term needs.
For example, if I am marketing an event and have 2 months to market it, I will use the internet, e-mail marketing, and an ad in a monthly magazine to get the word out quickly. I may even take out two ads if it is a large event. If I am, instead, marketing a product or service which will take ongoing clients, I'll use the same vehicles, smaller ads, and have them in the magazine ongoing for a year or more.
People often ask me if that isn't expensive. I tell them there are two reasons many businesses fail: they don't spend enough on advertising, and they done spend their advertising dollars in the most effective ways. Think about it, if you spend a lot on advertising AND you receive a lot of customers from it, the advertising ends up not being very expensive after all. In the same way, a cheap advertising option is actually expensive if you don't get more customers from it.
One thing is for sure, I ALWAYS use the internet for advertising because of it's high repetition and low cost (when done right). When someone comes to my site once, they almost always come back to check something again. Right there, there were 2 repetitions.
With Holistic Hometown, there is even more opportunity for repetitions because WE MARKET YOU through the web, direct mail, e-mail marketing, telemarketing, and more so that you get the most repetitions for the least amount of money.
A great additional opportunity with Holistic Hometown and internet marketing is that you can change your information anytime at no extra cost. Therefore, if you decide to add an additional service, you just update your listing or ad. It's a good thing to highlight new offerings for a few months for highest visibility.
One thing I'll ad here is that it is very important that your ads are QUALITY ads. Remember that people see your ads before they meet you. That means often their opinion of you is created from the ad. A less than attractive or unprofessional ad is not the first lead you want with a prospective client. Take your time, get the resources to do it right the first time, and you will reap the benefits of your time, money and energy.
Blessings on your entrepreneurial endeavor! Check back in our Member Articles Area under Holistic Business Articles for more on how to create and maintain a successful holistic business!
Holistic Hometown, http://www.HolisticHometown.com, is a new holistic online community developed to offer a unique connection point for holistic practitioners and the holistic community. For more information, contact firstname.lastname@example.org.
This article was written by Jenifer Shapiro, MBA, CHt, CNLP, CYT, and founder of The Empowerment Centre (email@example.com) and Holistic Hometown. Jenifer has been assisting businesses and individuals in successfully manifesting their visions for over a decade.
The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results? If you listen to advertising, there seems to be no clear consensus on which health-related products--aspirin, cough syrup, antihistamines--are the best.
Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one?
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company. In addition to outfitting your company with the custom apparel, you can market your brand by distributing the custom designed clothing to your customers and potential clients.
Media, the Internet, Yellow Pages, and Your Business
If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!...Seriously!) If you own a small business today, you look at many advertising mediums. The majority of these mediums lump themselves into 2 categories, creative or direct.
Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons. Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul. The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building. Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins. So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.
When Advertising Wears Out
One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). The decision is important because the wrong one will considerably affect customer response. When advertisements are run at a low frequency (very few times), they run a risk of going unnoticed. The first time customers view an advertisement, a majority of the time, the message doesn't even process in their minds. On the other hand, when an advertisement is run at a high frequency, advertising wearout may occur. Therefore, the task at hand is finding just the right frequency for a positive response.
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this ? "Is the only bad advertising, no advertising?"
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.
LED Score Boards
LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy ? efficient and able to produce a very bright light.
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities. These impressive electronic signs towering over the streets displays graphic and video to broadcast important information or to advertise themselves.
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.
Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.
Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. This two-part article will take those discussions a few steps further. First, we'll look at a scenario that is likely to be common by 2010 when the heretofore separate worlds of TV advertising, search marketing, behavioral targeting and inventory yield management blend together. If you buy some of this scenario, it's interesting to look at the implications for ad agencies. In part two, I'll speculate on the likelihood of Google being the biggest "ad agency" in world. If you look through the prism I lay out, it will cause you to think differently about where the industry is headed whether or not you agree with some of the specifics.
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers
In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it's no surprise that people have such extreme views about it.
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.
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