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How To Make Your Resource Box Sell
Ezine Articles - they're everywhere!
And little wonder. They're one of the fastestways of building traffic to your website.
But what many people overlook is the Resource Box.It's almost as important as your Article. After all,your traffic comes to you through your Resource Box.
Writing your Resource Box is an art in itself. Youhave very little space (5 or 6 lines) and you want tomake the most of it. Here are four key elements yourResource Box should contain.
1) Your Name
Remember, one of the reasons Ezine Articles are such apowerful promotion tool is that brand your name, theyestablish your reputation as a an expert.
So the first line of your Resource Box should be ashort sentence that gives your name and tells thereader what you do on the Internet.
2) Your website URL
This is pretty straightforward - you want people tovisit your website. But there's another reason forincluding your website URL.
As well as being published in Ezines, your Articleswill also be published on websites, often with a livelink to your website URL.
And that's going to do wonders for yourlink-popularity. Remember, the major Search Enginesare making link-popularity one of the key factors inranking their search results.
3) Your Newsletter subscribe address
A given reader may not purchase your product, they maynot even click through to your website, but why not atleast capture their email address?
Remember that the average person has to see yourmessage seven times before they buy your product.
4) Something FREE!
Your Resource Box is probably one of a dozen other Adsin the same Ezine, all clamoring for attention. Offersomething free and you'll vastly increase the chancesof a reader clicking through to your website.
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Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The question isn't whether people like the advertisement or not, it's whether the advertisement is effective in selling.
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Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition.
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If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.
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Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide. So much so that they will refer us new customers and tout our services. But they are willing to do much more if you ask them. Like referrals you get more when you simply ask. Let me give you another couple of ideas.
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year... Ouch!
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.
Advertising Copy: What?s Really Important?
You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won't even read every one of those well chosen words. Is your genius lost on them?
The SKINNY on Newspaper Advertising
The SKINNY on Newspapers
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Do you know how to design and deploy a marketing campaign?
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?
Is there anything new under the sun? Heres how to find out if your bright idea is unique.
"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.
Not Another Calendar! - Choose Advertising Specialties That Sell
As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, whatsits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up. Some, I'm not even sure what they are!
A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you.
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh ? grammatically speaking ? but holy smokes, it does it have 'stopping power'...
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?
Radio Interview 101
Different Types of Station Contact
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services. She or he will also probably stress how inexpensive radio advertising is vs. TV or even newspaper ads.
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or product
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